Tips Program
The Tips Program develops Apple native applications delivering post-purchase instructional content across Apple’s ecosystem.
As a founding member of product motion at Instructional Products, I was brought in to help scale the Tips program and motion team with the goal of enabling a rich and personalized instructional experience for Apple's entire user base. Over the course of 5 years, we scaled the program from 16 yearly Tips on 2 devices, to over 300 Tips per year on 12+ devices and 2 UI modes, with additional support for 39 language GEOs.
The Tips family of apps are first party Apple apps that help users gain confidence and discover new features through bite size product stories featuring tutorial animations and instructional copy.
To accomplish our goal of creating a truly personal instructional experience with Tips, we needed to dramatically scale up our team and production capabilities. Doing so required building a robust and flexible production pipeline that multiplied animator effort.
